City comparison

San Francisco, CA vs Winston, NC

What a paycheck is really worth in each city: prices, rent and state taxes.

Key findings

  • Prices in San Francisco, CA are 25.6% higher than in Winston, NC. Someone earning $100,000 in Winston, NC would need about $125,600 in San Francisco, CA to live the same way.
  • Rent is the bigger story: a typical 1-bedroom costs $2,977 a month in San Francisco, CA versus $1,082 in Winston, NC. On $100,000, that's 48% of take-home pay in San Francisco, CA and 17% in Winston, NC.
  • On $100,000, estimated state income tax is about $1,589 a year higher in San Francisco, CA than in Winston, NC.
  • For federal employees, locality pay changes a GS-13 step 1 salary by −20.0% moving from San Francisco, CA to Winston, NC ($133,060 → $106,437), while prices change by −20.4%. Net effect of the transfer: +0.5% in real buying power.
San FranciscoWinston
Price level (U.S. = 100):Under 9292–9898–102102–108Over 108
  • San Francisco, CA: price level 115.6 (much pricier)
  • Winston, NC: price level 92.0 (cheaper)

Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.

Side by side

San Francisco, CAWinston, NC
Price level (U.S. = 100)2115.692.0
$100,000 is worth, in the other city2$79,613 in Winston$125,608 in San Francisco
Typical 1-bedroom rent3$2,977/mo$1,082/mo
Take-home on $100,00014,15,8$74,110$75,699
State income tax on $100,000 (estimate)8$5,070 (CA)$3,481 (NC)
Rent burden on $100,00048%17%
Median pay, all jobs4$74,260$46,380
Federal locality pay area7San Jose-San Francisco-Oakland, CARest of U.S.

Rent areas: San Francisco, CA HUD Metro FMR Area and Winston-Salem, NC HUD Metro FMR Area. Metro areas: San Francisco-Oakland-Fremont, CA and Winston-Salem, NC.

What costs more or less

San Francisco, CAWinston, NC
Price level (U.S. = 100)San FranciscoWinston
Housing (rent)194.771.4
Goods108.596.6
Utilities172.688.4
Other services106.298.2
Overall115.692.0
BEA Regional Price Parities2. Housing covers rents.

Moving with the same $100,000 salary

San Francisco, CA → Winston, NC

Same pay goes further

Buying power +25.6%; rent takes 17% of take-home; state tax −$1,589/yr.

100 Strong offer

Winston, NC → San Francisco, CA

Same pay buys less

Buying power −20.4%; rent takes 48% of take-home; state tax +$1,589/yr.

3 Weak offer

On the GS pay scale?

San Francisco, CA is in the San Jose-San Francisco-Oakland, CA pay area; Winston, NC is in Rest of U.S.. The last column shows what a transfer from San Francisco, CA to Winston, NC at the same grade and step does to real buying power.

Grade5,2San Francisco, CAWinston, NCReal change, San Francisco → Winston
GS-9 step 1$77,161$61,722+0.5%
GS-11 step 1$93,358$74,678+0.5%
GS-12 step 1$111,896$89,508+0.5%
GS-13 step 1$133,060$106,437+0.5%
GS-14 step 1$157,236$125,776+0.5%

Pay for common jobs

Median annual pay4San Francisco, CAWinston, NCWinston pay in San Francisco dollars
Elementary School Teachers, Except Special Education$101,860$56,510$70,981 (−30.3%)
Software Developers$186,640$124,130$155,917 (−16.5%)
Accountants and Auditors$110,730$78,950$99,167 (−10.4%)
Registered Nurses$186,610$86,120$108,173 (−42.0%)

"Not published" means BLS doesn't release an estimate for that job in that metro.

Check your own offer

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Taxes are estimates for a single filer taking the standard deduction; city and county income taxes are not included. See the methodology.

Notes & Sources

  1. U.S. Census Bureau, Metropolitan Statistical Area population estimates (Vintage 2025) (2025). Retrieved 2026-09-29.
  2. U.S. Bureau of Economic Analysis, Regional Price Parities by MSA (MARPP), all items (2024). Retrieved 2026-09-29.
  3. U.S. Department of Housing and Urban Development, Fair Market Rents, 1-bedroom (2026). Retrieved 2026-09-29.
  4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, metropolitan areas (2025). Retrieved 2026-09-29.
  5. U.S. Office of Personnel Management, General Schedule (GS) pay rates with locality pay, 2026 (2026). Retrieved 2026-09-29.
  6. U.S. Office of Personnel Management, Locality codes used in the 2026 GS pay spreadsheet (2026). Retrieved 2026-09-29.
  7. U.S. Office of Personnel Management, 2026 Locality Pay Area Definitions (counties in each pay area) (2026). Retrieved 2026-09-29.
  8. Tax Foundation, State Individual Income Tax Rates and Brackets, 2026 (2026). Retrieved 2026-09-29.
  9. U.S. Census Bureau, Cartographic boundary file: states, 1:20,000,000 (2024) (2024). Retrieved 2026-09-29.
  10. U.S. Census Bureau, Gazetteer file: core based statistical areas (2025) (2025). Retrieved 2026-09-29.
  11. U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024, table C24010 (occupation of employed residents) by ZIP code area (2024). Retrieved 2026-09-29.
  12. U.S. Census Bureau, ZIP Code Tabulation Area relationship files (2020; Connecticut 2022) and Gazetteer locations (2025) (2025). Retrieved 2026-09-29.
  13. U.S. Census Bureau, Cartographic boundary files (ZIP code areas 2020; counties and states 2024) and TIGER/Line primary roads (2024) (2024). Retrieved 2026-09-29.
  14. Internal Revenue Service, Rev. Proc. 2025-32 (2026 tax brackets and standard deduction) (2026). Retrieved 2026-09-29.
  15. Internal Revenue Service, Publication 15 (Circular E), Employer's Tax Guide for 2026 (Social Security and Medicare) (2026). Retrieved 2026-09-29.
  16. U.S. Department of Labor, Employment and Training Administration, O*NET 31.0 Database: Job Titles (used under CC BY 4.0; O*NET is a trademark of USDOL/ETA) (2026). Retrieved 2026-10-14.