City comparison

San Diego, CA vs Santa Rosa, CA

What a paycheck is really worth in each city: prices, rent and state taxes.

Key findings

  • Prices in San Diego, CA are 3.8% higher than in Santa Rosa, CA. Someone earning $100,000 in Santa Rosa, CA would need about $103,800 in San Diego, CA to live the same way.
  • Rent is the bigger story: a typical 1-bedroom costs $2,459 a month in San Diego, CA versus $2,155 in Santa Rosa, CA. On $100,000, that's 40% of take-home pay in San Diego, CA and 35% in Santa Rosa, CA.
  • Both are in CA, so estimated state income tax is the same: $5,070 a year on $100,000.
  • For federal employees, locality pay changes a GS-13 step 1 salary by +9.4% moving from San Diego, CA to Santa Rosa, CA ($121,585 → $133,060), while prices change by −3.7%. Net effect of the transfer: +13.6% in real buying power.
San DiegoSanta Rosa
Price level (U.S. = 100):Under 9292–9898–102102–108Over 108
  • San Diego, CA: price level 111.9 (much pricier)
  • Santa Rosa, CA: price level 107.8 (pricier)

Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.

Side by side

San Diego, CASanta Rosa, CA
Price level (U.S. = 100)2111.9107.8
$100,000 is worth, in the other city2$96,333 in Santa Rosa$103,807 in San Diego
Typical 1-bedroom rent3$2,459/mo$2,155/mo
Take-home on $100,00014,15,8$74,110$74,110
State income tax on $100,000 (estimate)8$5,070 (CA)$5,070 (CA)
Rent burden on $100,00040%35%
Median pay, all jobs4$58,690$56,850
Federal locality pay area7San Diego-Chula Vista-Carlsbad, CASan Jose-San Francisco-Oakland, CA

Rent areas: San Diego-Chula Vista-Carlsbad, CA MSA and Santa Rosa-Petaluma, CA MSA. Metro areas: San Diego-Chula Vista-Carlsbad, CA and Santa Rosa-Petaluma, CA.

What costs more or less

San Diego, CASanta Rosa, CA
Price level (U.S. = 100)San DiegoSanta Rosa
Housing (rent)179.3139.6
Goods108.0105.2
Utilities174.2154.8
Other services99.6100.3
Overall111.9107.8
BEA Regional Price Parities2. Housing covers rents.

Moving with the same $100,000 salary

San Diego, CA → Santa Rosa, CA

Same pay goes further

Buying power +3.8%; rent takes 35% of take-home; state tax +$0/yr.

66 Fair offer

Santa Rosa, CA → San Diego, CA

Same pay buys less

Buying power −3.7%; rent takes 40% of take-home; state tax +$0/yr.

35 Weak offer

On the GS pay scale?

San Diego, CA is in the San Diego-Chula Vista-Carlsbad, CA pay area; Santa Rosa, CA is in San Jose-San Francisco-Oakland, CA. The last column shows what a transfer from San Diego, CA to Santa Rosa, CA at the same grade and step does to real buying power.

Grade5,2San Diego, CASanta Rosa, CAReal change, San Diego → Santa Rosa
GS-9 step 1$70,507$77,161+13.6%
GS-11 step 1$85,307$93,358+13.6%
GS-12 step 1$102,246$111,896+13.6%
GS-13 step 1$121,585$133,060+13.6%
GS-14 step 1$143,677$157,236+13.6%

Pay for common jobs

Median annual pay4San Diego, CASanta Rosa, CASanta Rosa pay in San Diego dollars
Elementary School Teachers, Except Special Education$97,000$99,060$102,831 (+6.0%)
Software Developers$163,270$148,630$154,288 (−5.5%)
Accountants and Auditors$96,340$94,690$98,295 (+2.0%)
Registered Nurses$139,520$174,550$181,195 (+29.9%)

"Not published" means BLS doesn't release an estimate for that job in that metro.

Check your own offer

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Taxes are estimates for a single filer taking the standard deduction; city and county income taxes are not included. See the methodology.

Notes & Sources

  1. U.S. Census Bureau, Metropolitan Statistical Area population estimates (Vintage 2025) (2025). Retrieved 2026-09-29.
  2. U.S. Bureau of Economic Analysis, Regional Price Parities by MSA (MARPP), all items (2024). Retrieved 2026-09-29.
  3. U.S. Department of Housing and Urban Development, Fair Market Rents, 1-bedroom (2026). Retrieved 2026-09-29.
  4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, metropolitan areas (2025). Retrieved 2026-09-29.
  5. U.S. Office of Personnel Management, General Schedule (GS) pay rates with locality pay, 2026 (2026). Retrieved 2026-09-29.
  6. U.S. Office of Personnel Management, Locality codes used in the 2026 GS pay spreadsheet (2026). Retrieved 2026-09-29.
  7. U.S. Office of Personnel Management, 2026 Locality Pay Area Definitions (counties in each pay area) (2026). Retrieved 2026-09-29.
  8. Tax Foundation, State Individual Income Tax Rates and Brackets, 2026 (2026). Retrieved 2026-09-29.
  9. U.S. Census Bureau, Cartographic boundary file: states, 1:20,000,000 (2024) (2024). Retrieved 2026-09-29.
  10. U.S. Census Bureau, Gazetteer file: core based statistical areas (2025) (2025). Retrieved 2026-09-29.
  11. U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024, table C24010 (occupation of employed residents) by ZIP code area (2024). Retrieved 2026-09-29.
  12. U.S. Census Bureau, ZIP Code Tabulation Area relationship files (2020; Connecticut 2022) and Gazetteer locations (2025) (2025). Retrieved 2026-09-29.
  13. U.S. Census Bureau, Cartographic boundary files (ZIP code areas 2020; counties and states 2024) and TIGER/Line primary roads (2024) (2024). Retrieved 2026-09-29.
  14. Internal Revenue Service, Rev. Proc. 2025-32 (2026 tax brackets and standard deduction) (2026). Retrieved 2026-09-29.
  15. Internal Revenue Service, Publication 15 (Circular E), Employer's Tax Guide for 2026 (Social Security and Medicare) (2026). Retrieved 2026-09-29.
  16. U.S. Department of Labor, Employment and Training Administration, O*NET 31.0 Database: Job Titles (used under CC BY 4.0; O*NET is a trademark of USDOL/ETA) (2026). Retrieved 2026-10-14.