City comparison

Rochester, NY vs Winston, NC

What a paycheck is really worth in each city: prices, rent and state taxes.

Key findings

  • Prices in Rochester, NY are 5.4% higher than in Winston, NC. Someone earning $100,000 in Winston, NC would need about $105,400 in Rochester, NY to live the same way.
  • Rent is the bigger story: a typical 1-bedroom costs $1,256 a month in Rochester, NY versus $1,082 in Winston, NC. On $100,000, that's 20% of take-home pay in Rochester, NY and 17% in Winston, NC.
  • On $100,000, estimated state income tax is about $1,378 a year higher in Rochester, NY than in Winston, NC.
  • For federal employees, locality pay changes a GS-13 step 1 salary by −0.7% moving from Rochester, NY to Winston, NC ($107,182 → $106,437), while prices change by −5.1%. Net effect of the transfer: +4.7% in real buying power.
RochesterWinston
Price level (U.S. = 100):Under 9292–9898–102102–108Over 108
  • Rochester, NY: price level 97.0 (cheaper)
  • Winston, NC: price level 92.0 (cheaper)

Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.

Side by side

Rochester, NYWinston, NC
Price level (U.S. = 100)297.092.0
$100,000 is worth, in the other city2$94,855 in Winston$105,424 in Rochester
Typical 1-bedroom rent3$1,256/mo$1,082/mo
Take-home on $100,00014,15,8$74,320$75,699
State income tax on $100,000 (estimate)8$4,860 (NY)$3,481 (NC)
Rent burden on $100,00020%17%
Median pay, all jobs4$51,210$46,380
Federal locality pay area7Rochester-Batavia-Seneca Falls, NYRest of U.S.

Rent areas: Rochester, NY MSA and Winston-Salem, NC HUD Metro FMR Area. Metro areas: Rochester, NY and Winston-Salem, NC.

What costs more or less

Rochester, NYWinston, NC
Price level (U.S. = 100)RochesterWinston
Housing (rent)87.571.4
Goods99.796.6
Utilities133.288.4
Other services97.898.2
Overall97.092.0
BEA Regional Price Parities2. Housing covers rents.

Moving with the same $100,000 salary

Rochester, NY → Winston, NC

Same pay goes further

Buying power +5.4%; rent takes 17% of take-home; state tax −$1,378/yr.

86 Strong offer

Winston, NC → Rochester, NY

Same pay buys less

Buying power −5.1%; rent takes 20% of take-home; state tax +$1,378/yr.

53 Fair offer

On the GS pay scale?

Rochester, NY is in the Rochester-Batavia-Seneca Falls, NY pay area; Winston, NC is in Rest of U.S.. The last column shows what a transfer from Rochester, NY to Winston, NC at the same grade and step does to real buying power.

Grade5,2Rochester, NYWinston, NCReal change, Rochester → Winston
GS-9 step 1$62,155$61,722+4.7%
GS-11 step 1$75,202$74,678+4.7%
GS-12 step 1$90,135$89,508+4.7%
GS-13 step 1$107,182$106,437+4.7%
GS-14 step 1$126,657$125,776+4.7%

Pay for common jobs

Median annual pay4Rochester, NYWinston, NCWinston pay in Rochester dollars
Elementary School Teachers, Except Special Education$62,840$56,510$59,575 (−5.2%)
Software Developers$122,770$124,130$130,862 (+6.6%)
Accountants and Auditors$80,890$78,950$83,232 (+2.9%)
Registered Nurses$86,570$86,120$90,791 (+4.9%)

"Not published" means BLS doesn't release an estimate for that job in that metro.

Check your own offer

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Taxes are estimates for a single filer taking the standard deduction; city and county income taxes are not included. See the methodology.

Notes & Sources

  1. U.S. Census Bureau, Metropolitan Statistical Area population estimates (Vintage 2025) (2025). Retrieved 2026-09-29.
  2. U.S. Bureau of Economic Analysis, Regional Price Parities by MSA (MARPP), all items (2024). Retrieved 2026-09-29.
  3. U.S. Department of Housing and Urban Development, Fair Market Rents, 1-bedroom (2026). Retrieved 2026-09-29.
  4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, metropolitan areas (2025). Retrieved 2026-09-29.
  5. U.S. Office of Personnel Management, General Schedule (GS) pay rates with locality pay, 2026 (2026). Retrieved 2026-09-29.
  6. U.S. Office of Personnel Management, Locality codes used in the 2026 GS pay spreadsheet (2026). Retrieved 2026-09-29.
  7. U.S. Office of Personnel Management, 2026 Locality Pay Area Definitions (counties in each pay area) (2026). Retrieved 2026-09-29.
  8. Tax Foundation, State Individual Income Tax Rates and Brackets, 2026 (2026). Retrieved 2026-09-29.
  9. U.S. Census Bureau, Cartographic boundary file: states, 1:20,000,000 (2024) (2024). Retrieved 2026-09-29.
  10. U.S. Census Bureau, Gazetteer file: core based statistical areas (2025) (2025). Retrieved 2026-09-29.
  11. U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024, table C24010 (occupation of employed residents) by ZIP code area (2024). Retrieved 2026-09-29.
  12. U.S. Census Bureau, ZIP Code Tabulation Area relationship files (2020; Connecticut 2022) and Gazetteer locations (2025) (2025). Retrieved 2026-09-29.
  13. U.S. Census Bureau, Cartographic boundary files (ZIP code areas 2020; counties and states 2024) and TIGER/Line primary roads (2024) (2024). Retrieved 2026-09-29.
  14. Internal Revenue Service, Rev. Proc. 2025-32 (2026 tax brackets and standard deduction) (2026). Retrieved 2026-09-29.
  15. Internal Revenue Service, Publication 15 (Circular E), Employer's Tax Guide for 2026 (Social Security and Medicare) (2026). Retrieved 2026-09-29.
  16. U.S. Department of Labor, Employment and Training Administration, O*NET 31.0 Database: Job Titles (used under CC BY 4.0; O*NET is a trademark of USDOL/ETA) (2026). Retrieved 2026-10-14.