City comparison

Pensacola, FL vs Winston, NC

What a paycheck is really worth in each city: prices, rent and state taxes.

Key findings

  • Prices in Pensacola, FL are 6.2% higher than in Winston, NC. Someone earning $100,000 in Winston, NC would need about $106,200 in Pensacola, FL to live the same way.
  • Rent is the bigger story: a typical 1-bedroom costs $1,257 a month in Pensacola, FL versus $1,082 in Winston, NC. On $100,000, that's 19% of take-home pay in Pensacola, FL and 17% in Winston, NC.
  • On $100,000, estimated state income tax is about $3,481 a year higher in Winston, NC than in Pensacola, FL.
  • Both cities are in the same federal pay area (Rest of U.S.), so a GS-13 step 1 earns $106,437 in either. A transfer from Pensacola, FL to Winston, NC changes real buying power by +6.2%, purely from prices.
PensacolaWinston
Price level (U.S. = 100):Under 9292–9898–102102–108Over 108
  • Pensacola, FL: price level 97.7 (cheaper)
  • Winston, NC: price level 92.0 (cheaper)

Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.

Side by side

Pensacola, FLWinston, NC
Price level (U.S. = 100)297.792.0
$100,000 is worth, in the other city2$94,193 in Winston$106,165 in Pensacola
Typical 1-bedroom rent3$1,257/mo$1,082/mo
Take-home on $100,00014,15,8$79,180$75,699
State income tax on $100,000 (estimate)8$0 (FL)$3,481 (NC)
Rent burden on $100,00019%17%
Median pay, all jobs4$46,240$46,380
Federal locality pay area7Rest of U.S.Rest of U.S.

Rent areas: Pensacola-Ferry Pass-Brent, FL MSA and Winston-Salem, NC HUD Metro FMR Area. Metro areas: Pensacola-Ferry Pass-Brent, FL and Winston-Salem, NC.

What costs more or less

Pensacola, FLWinston, NC
Price level (U.S. = 100)PensacolaWinston
Housing (rent)98.871.4
Goods96.296.6
Utilities88.588.4
Other services98.998.2
Overall97.792.0
BEA Regional Price Parities2. Housing covers rents.

Moving with the same $100,000 salary

Pensacola, FL → Winston, NC

Same pay goes further

Buying power +6.2%; rent takes 17% of take-home; state tax +$3,481/yr.

88 Strong offer

Winston, NC → Pensacola, FL

Same pay buys less

Buying power −5.8%; rent takes 19% of take-home; state tax −$3,481/yr.

51 Fair offer

On the GS pay scale?

Both metros are in the Rest of U.S. locality pay area, so GS salaries are identical. The last column shows what a transfer from Pensacola, FL to Winston, NC at the same grade and step does to real buying power.

Grade5,2Pensacola, FLWinston, NCReal change, Pensacola → Winston
GS-9 step 1$61,722$61,722+6.2%
GS-11 step 1$74,678$74,678+6.2%
GS-12 step 1$89,508$89,508+6.2%
GS-13 step 1$106,437$106,437+6.2%
GS-14 step 1$125,776$125,776+6.2%

Pay for common jobs

Median annual pay4Pensacola, FLWinston, NCWinston pay in Pensacola dollars
Elementary School Teachers, Except Special Education$50,360$56,510$59,994 (+19.1%)
Software Developers$108,430$124,130$131,782 (+21.5%)
Accountants and Auditors$76,410$78,950$83,817 (+9.7%)
Registered Nurses$77,890$86,120$91,429 (+17.4%)

"Not published" means BLS doesn't release an estimate for that job in that metro.

Check your own offer

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Taxes are estimates for a single filer taking the standard deduction; city and county income taxes are not included. See the methodology.

Notes & Sources

  1. U.S. Census Bureau, Metropolitan Statistical Area population estimates (Vintage 2025) (2025). Retrieved 2026-09-29.
  2. U.S. Bureau of Economic Analysis, Regional Price Parities by MSA (MARPP), all items (2024). Retrieved 2026-09-29.
  3. U.S. Department of Housing and Urban Development, Fair Market Rents, 1-bedroom (2026). Retrieved 2026-09-29.
  4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, metropolitan areas (2025). Retrieved 2026-09-29.
  5. U.S. Office of Personnel Management, General Schedule (GS) pay rates with locality pay, 2026 (2026). Retrieved 2026-09-29.
  6. U.S. Office of Personnel Management, Locality codes used in the 2026 GS pay spreadsheet (2026). Retrieved 2026-09-29.
  7. U.S. Office of Personnel Management, 2026 Locality Pay Area Definitions (counties in each pay area) (2026). Retrieved 2026-09-29.
  8. Tax Foundation, State Individual Income Tax Rates and Brackets, 2026 (2026). Retrieved 2026-09-29.
  9. U.S. Census Bureau, Cartographic boundary file: states, 1:20,000,000 (2024) (2024). Retrieved 2026-09-29.
  10. U.S. Census Bureau, Gazetteer file: core based statistical areas (2025) (2025). Retrieved 2026-09-29.
  11. U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024, table C24010 (occupation of employed residents) by ZIP code area (2024). Retrieved 2026-09-29.
  12. U.S. Census Bureau, ZIP Code Tabulation Area relationship files (2020; Connecticut 2022) and Gazetteer locations (2025) (2025). Retrieved 2026-09-29.
  13. U.S. Census Bureau, Cartographic boundary files (ZIP code areas 2020; counties and states 2024) and TIGER/Line primary roads (2024) (2024). Retrieved 2026-09-29.
  14. Internal Revenue Service, Rev. Proc. 2025-32 (2026 tax brackets and standard deduction) (2026). Retrieved 2026-09-29.
  15. Internal Revenue Service, Publication 15 (Circular E), Employer's Tax Guide for 2026 (Social Security and Medicare) (2026). Retrieved 2026-09-29.
  16. U.S. Department of Labor, Employment and Training Administration, O*NET 31.0 Database: Job Titles (used under CC BY 4.0; O*NET is a trademark of USDOL/ETA) (2026). Retrieved 2026-10-14.