City comparison

Naples, FL vs Richmond, VA

What a paycheck is really worth in each city: prices, rent and state taxes.

Key findings

  • Prices in Naples, FL are 5.5% higher than in Richmond, VA. Someone earning $100,000 in Richmond, VA would need about $105,500 in Naples, FL to live the same way.
  • Rent is the bigger story: a typical 1-bedroom costs $1,797 a month in Naples, FL versus $1,507 in Richmond, VA. On $100,000, that's 27% of take-home pay in Naples, FL and 24% in Richmond, VA.
  • On $100,000, estimated state income tax is about $4,936 a year higher in Richmond, VA than in Naples, FL.
  • For federal employees, locality pay changes a GS-13 step 1 salary by +4.5% moving from Naples, FL to Richmond, VA ($106,437 → $111,183), while prices change by −5.2%. Net effect of the transfer: +10.2% in real buying power.
NaplesRichmond
Price level (U.S. = 100):Under 9292–9898–102102–108Over 108
  • Naples, FL: price level 103.2 (pricier)
  • Richmond, VA: price level 97.9 (cheaper)

Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.

Side by side

Naples, FLRichmond, VA
Price level (U.S. = 100)2103.297.9
$100,000 is worth, in the other city2$94,824 in Richmond$105,459 in Naples
Typical 1-bedroom rent3$1,797/mo$1,507/mo
Take-home on $100,00014,15,8$79,180$74,244
State income tax on $100,000 (estimate)8$0 (FL)$4,936 (VA)
Rent burden on $100,00027%24%
Median pay, all jobs4$47,800$51,460
Federal locality pay area7Rest of U.S.Richmond, VA

Rent areas: Naples-Marco Island, FL MSA and Richmond, VA HUD Metro FMR Area. Metro areas: Naples-Marco Island, FL and Richmond, VA.

What costs more or less

Naples, FLRichmond, VA
Price level (U.S. = 100)NaplesRichmond
Housing (rent)129.499.1
Goods96.296.8
Utilities87.889.2
Other services98.998.6
Overall103.297.9
BEA Regional Price Parities2. Housing covers rents.

Moving with the same $100,000 salary

Naples, FL → Richmond, VA

Same pay goes further

Buying power +5.5%; rent takes 24% of take-home; state tax +$4,936/yr.

86 Strong offer

Richmond, VA → Naples, FL

Same pay buys less

Buying power −5.2%; rent takes 27% of take-home; state tax −$4,936/yr.

49 Fair offer

On the GS pay scale?

Naples, FL is in the Rest of U.S. pay area; Richmond, VA is in Richmond, VA. The last column shows what a transfer from Naples, FL to Richmond, VA at the same grade and step does to real buying power.

Grade5,2Naples, FLRichmond, VAReal change, Naples → Richmond
GS-9 step 1$61,722$64,475+10.2%
GS-11 step 1$74,678$78,009+10.2%
GS-12 step 1$89,508$93,499+10.2%
GS-13 step 1$106,437$111,183+10.2%
GS-14 step 1$125,776$131,385+10.2%

Pay for common jobs

Median annual pay4Naples, FLRichmond, VARichmond pay in Naples dollars
Elementary School Teachers, Except Special Education$60,470$61,290$64,636 (+6.9%)
Software Developers$130,730$132,120$139,332 (+6.6%)
Accountants and Auditors$84,570$84,220$88,818 (+5.0%)
Registered Nurses$93,330$93,580$98,688 (+5.7%)

"Not published" means BLS doesn't release an estimate for that job in that metro.

Check your own offer

Loading calculator…

Taxes are estimates for a single filer taking the standard deduction; city and county income taxes are not included. See the methodology.

Notes & Sources

  1. U.S. Census Bureau, Metropolitan Statistical Area population estimates (Vintage 2025) (2025). Retrieved 2026-09-29.
  2. U.S. Bureau of Economic Analysis, Regional Price Parities by MSA (MARPP), all items (2024). Retrieved 2026-09-29.
  3. U.S. Department of Housing and Urban Development, Fair Market Rents, 1-bedroom (2026). Retrieved 2026-09-29.
  4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, metropolitan areas (2025). Retrieved 2026-09-29.
  5. U.S. Office of Personnel Management, General Schedule (GS) pay rates with locality pay, 2026 (2026). Retrieved 2026-09-29.
  6. U.S. Office of Personnel Management, Locality codes used in the 2026 GS pay spreadsheet (2026). Retrieved 2026-09-29.
  7. U.S. Office of Personnel Management, 2026 Locality Pay Area Definitions (counties in each pay area) (2026). Retrieved 2026-09-29.
  8. Tax Foundation, State Individual Income Tax Rates and Brackets, 2026 (2026). Retrieved 2026-09-29.
  9. U.S. Census Bureau, Cartographic boundary file: states, 1:20,000,000 (2024) (2024). Retrieved 2026-09-29.
  10. U.S. Census Bureau, Gazetteer file: core based statistical areas (2025) (2025). Retrieved 2026-09-29.
  11. U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024, table C24010 (occupation of employed residents) by ZIP code area (2024). Retrieved 2026-09-29.
  12. U.S. Census Bureau, ZIP Code Tabulation Area relationship files (2020; Connecticut 2022) and Gazetteer locations (2025) (2025). Retrieved 2026-09-29.
  13. U.S. Census Bureau, Cartographic boundary files (ZIP code areas 2020; counties and states 2024) and TIGER/Line primary roads (2024) (2024). Retrieved 2026-09-29.
  14. Internal Revenue Service, Rev. Proc. 2025-32 (2026 tax brackets and standard deduction) (2026). Retrieved 2026-09-29.
  15. Internal Revenue Service, Publication 15 (Circular E), Employer's Tax Guide for 2026 (Social Security and Medicare) (2026). Retrieved 2026-09-29.
  16. U.S. Department of Labor, Employment and Training Administration, O*NET 31.0 Database: Job Titles (used under CC BY 4.0; O*NET is a trademark of USDOL/ETA) (2026). Retrieved 2026-10-14.