City comparison

Houston, TX vs Naples, FL

What a paycheck is really worth in each city: prices, rent and state taxes.

Key findings

  • Prices in Naples, FL are 4.6% higher than in Houston, TX. Someone earning $100,000 in Houston, TX would need about $104,600 in Naples, FL to live the same way.
  • Rent is the bigger story: a typical 1-bedroom costs $1,797 a month in Naples, FL versus $1,323 in Houston, TX. On $100,000, that's 27% of take-home pay in Naples, FL and 20% in Houston, TX.
  • Estimated state income tax on $100,000 is close: $0 a year in TX and $0 in FL.
  • For federal employees, locality pay changes a GS-13 step 1 salary by −13.3% moving from Houston, TX to Naples, FL ($122,749 → $106,437), while prices change by +4.6%. Net effect of the transfer: −17.1% in real buying power.
HoustonNaples
Price level (U.S. = 100):Under 9292–9898–102102–108Over 108
  • Houston, TX: price level 98.6 (about average)
  • Naples, FL: price level 103.2 (pricier)

Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.

Side by side

Houston, TXNaples, FL
Price level (U.S. = 100)298.6103.2
$100,000 is worth, in the other city2$104,635 in Naples$95,571 in Houston
Typical 1-bedroom rent3$1,323/mo$1,797/mo
Take-home on $100,00014,15,8$79,180$79,180
State income tax on $100,000 (estimate)8$0 (TX)$0 (FL)
Rent burden on $100,00020%27%
Median pay, all jobs4$49,410$47,800
Federal locality pay area7Houston-The Woodlands, TXRest of U.S.

Rent areas: Houston-The Woodlands-Sugar Land, TX HUD Metro FMR Area and Naples-Marco Island, FL MSA. Metro areas: Houston-Pasadena-The Woodlands, TX and Naples-Marco Island, FL.

What costs more or less

Houston, TXNaples, FL
Price level (U.S. = 100)HoustonNaples
Housing (rent)104.5129.4
Goods100.696.2
Utilities95.387.8
Other services95.698.9
Overall98.6103.2
BEA Regional Price Parities2. Housing covers rents.

Moving with the same $100,000 salary

Houston, TX → Naples, FL

Same pay buys less

Buying power −4.4%; rent takes 27% of take-home; state tax +$0/yr.

52 Fair offer

Naples, FL → Houston, TX

Same pay goes further

Buying power +4.6%; rent takes 20% of take-home; state tax +$0/yr.

83 Strong offer

On the GS pay scale?

Houston, TX is in the Houston-The Woodlands, TX pay area; Naples, FL is in Rest of U.S.. The last column shows what a transfer from Houston, TX to Naples, FL at the same grade and step does to real buying power.

Grade5,2Houston, TXNaples, FLReal change, Houston → Naples
GS-9 step 1$71,181$61,722−17.1%
GS-11 step 1$86,123$74,678−17.1%
GS-12 step 1$103,225$89,508−17.1%
GS-13 step 1$122,749$106,437−17.1%
GS-14 step 1$145,052$125,776−17.1%

Pay for common jobs

Median annual pay4Houston, TXNaples, FLNaples pay in Houston dollars
Elementary School Teachers, Except Special Education$64,500$60,470$57,792 (−10.4%)
Software Developers$129,440$130,730$124,940 (−3.5%)
Accountants and Auditors$85,090$84,570$80,824 (−5.0%)
Registered Nurses$99,830$93,330$89,196 (−10.7%)

"Not published" means BLS doesn't release an estimate for that job in that metro.

Check your own offer

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Taxes are estimates for a single filer taking the standard deduction; city and county income taxes are not included. See the methodology.

Notes & Sources

  1. U.S. Census Bureau, Metropolitan Statistical Area population estimates (Vintage 2025) (2025). Retrieved 2026-09-29.
  2. U.S. Bureau of Economic Analysis, Regional Price Parities by MSA (MARPP), all items (2024). Retrieved 2026-09-29.
  3. U.S. Department of Housing and Urban Development, Fair Market Rents, 1-bedroom (2026). Retrieved 2026-09-29.
  4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, metropolitan areas (2025). Retrieved 2026-09-29.
  5. U.S. Office of Personnel Management, General Schedule (GS) pay rates with locality pay, 2026 (2026). Retrieved 2026-09-29.
  6. U.S. Office of Personnel Management, Locality codes used in the 2026 GS pay spreadsheet (2026). Retrieved 2026-09-29.
  7. U.S. Office of Personnel Management, 2026 Locality Pay Area Definitions (counties in each pay area) (2026). Retrieved 2026-09-29.
  8. Tax Foundation, State Individual Income Tax Rates and Brackets, 2026 (2026). Retrieved 2026-09-29.
  9. U.S. Census Bureau, Cartographic boundary file: states, 1:20,000,000 (2024) (2024). Retrieved 2026-09-29.
  10. U.S. Census Bureau, Gazetteer file: core based statistical areas (2025) (2025). Retrieved 2026-09-29.
  11. U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024, table C24010 (occupation of employed residents) by ZIP code area (2024). Retrieved 2026-09-29.
  12. U.S. Census Bureau, ZIP Code Tabulation Area relationship files (2020; Connecticut 2022) and Gazetteer locations (2025) (2025). Retrieved 2026-09-29.
  13. U.S. Census Bureau, Cartographic boundary files (ZIP code areas 2020; counties and states 2024) and TIGER/Line primary roads (2024) (2024). Retrieved 2026-09-29.
  14. Internal Revenue Service, Rev. Proc. 2025-32 (2026 tax brackets and standard deduction) (2026). Retrieved 2026-09-29.
  15. Internal Revenue Service, Publication 15 (Circular E), Employer's Tax Guide for 2026 (Social Security and Medicare) (2026). Retrieved 2026-09-29.
  16. U.S. Department of Labor, Employment and Training Administration, O*NET 31.0 Database: Job Titles (used under CC BY 4.0; O*NET is a trademark of USDOL/ETA) (2026). Retrieved 2026-10-14.