City comparison

Charleston, SC vs Naples, FL

What a paycheck is really worth in each city: prices, rent and state taxes.

Key findings

  • Prices in Naples, FL are 2.2% higher than in Charleston, SC. Someone earning $100,000 in Charleston, SC would need about $102,200 in Naples, FL to live the same way.
  • Rent is the bigger story: a typical 1-bedroom costs $1,797 a month in Naples, FL versus $1,630 in Charleston, SC. On $100,000, that's 27% of take-home pay in Naples, FL and 26% in Charleston, SC.
  • On $100,000, estimated state income tax is about $4,843 a year higher in Charleston, SC than in Naples, FL.
  • Both cities are in the same federal pay area (Rest of U.S.), so a GS-13 step 1 earns $106,437 in either. A transfer from Charleston, SC to Naples, FL changes real buying power by −2.2%, purely from prices.
CharlestonNaples
Price level (U.S. = 100):Under 9292–9898–102102–108Over 108
  • Charleston, SC: price level 101.0 (about average)
  • Naples, FL: price level 103.2 (pricier)

Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.

Side by side

Charleston, SCNaples, FL
Price level (U.S. = 100)2101.0103.2
$100,000 is worth, in the other city2$102,217 in Naples$97,831 in Charleston
Typical 1-bedroom rent3$1,630/mo$1,797/mo
Take-home on $100,00014,15,8$74,337$79,180
State income tax on $100,000 (estimate)8$4,843 (SC)$0 (FL)
Rent burden on $100,00026%27%
Median pay, all jobs4$49,150$47,800
Federal locality pay area7Rest of U.S.Rest of U.S.

Rent areas: Charleston-North Charleston, SC MSA and Naples-Marco Island, FL MSA. Metro areas: Charleston-North Charleston, SC and Naples-Marco Island, FL.

What costs more or less

Charleston, SCNaples, FL
Price level (U.S. = 100)CharlestonNaples
Housing (rent)119.8129.4
Goods96.396.2
Utilities88.287.8
Other services98.398.9
Overall101.0103.2
BEA Regional Price Parities2. Housing covers rents.

Moving with the same $100,000 salary

Charleston, SC → Naples, FL

Same pay buys less

Buying power −2.2%; rent takes 27% of take-home; state tax −$4,843/yr.

59 Fair offer

Naples, FL → Charleston, SC

Same pay goes further

Buying power +2.2%; rent takes 26% of take-home; state tax +$4,843/yr.

74 Strong offer

On the GS pay scale?

Both metros are in the Rest of U.S. locality pay area, so GS salaries are identical. The last column shows what a transfer from Charleston, SC to Naples, FL at the same grade and step does to real buying power.

Grade5,2Charleston, SCNaples, FLReal change, Charleston → Naples
GS-9 step 1$61,722$61,722−2.2%
GS-11 step 1$74,678$74,678−2.2%
GS-12 step 1$89,508$89,508−2.2%
GS-13 step 1$106,437$106,437−2.2%
GS-14 step 1$125,776$125,776−2.2%

Pay for common jobs

Median annual pay4Charleston, SCNaples, FLNaples pay in Charleston dollars
Elementary School Teachers, Except Special Education$61,020$60,470$59,159 (−3.1%)
Software Developers$132,150$130,730$127,895 (−3.2%)
Accountants and Auditors$79,350$84,570$82,736 (+4.3%)
Registered Nurses$92,800$93,330$91,306 (−1.6%)

"Not published" means BLS doesn't release an estimate for that job in that metro.

Check your own offer

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Taxes are estimates for a single filer taking the standard deduction; city and county income taxes are not included. See the methodology.

Notes & Sources

  1. U.S. Census Bureau, Metropolitan Statistical Area population estimates (Vintage 2025) (2025). Retrieved 2026-09-29.
  2. U.S. Bureau of Economic Analysis, Regional Price Parities by MSA (MARPP), all items (2024). Retrieved 2026-09-29.
  3. U.S. Department of Housing and Urban Development, Fair Market Rents, 1-bedroom (2026). Retrieved 2026-09-29.
  4. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, metropolitan areas (2025). Retrieved 2026-09-29.
  5. U.S. Office of Personnel Management, General Schedule (GS) pay rates with locality pay, 2026 (2026). Retrieved 2026-09-29.
  6. U.S. Office of Personnel Management, Locality codes used in the 2026 GS pay spreadsheet (2026). Retrieved 2026-09-29.
  7. U.S. Office of Personnel Management, 2026 Locality Pay Area Definitions (counties in each pay area) (2026). Retrieved 2026-09-29.
  8. Tax Foundation, State Individual Income Tax Rates and Brackets, 2026 (2026). Retrieved 2026-09-29.
  9. U.S. Census Bureau, Cartographic boundary file: states, 1:20,000,000 (2024) (2024). Retrieved 2026-09-29.
  10. U.S. Census Bureau, Gazetteer file: core based statistical areas (2025) (2025). Retrieved 2026-09-29.
  11. U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024, table C24010 (occupation of employed residents) by ZIP code area (2024). Retrieved 2026-09-29.
  12. U.S. Census Bureau, ZIP Code Tabulation Area relationship files (2020; Connecticut 2022) and Gazetteer locations (2025) (2025). Retrieved 2026-09-29.
  13. U.S. Census Bureau, Cartographic boundary files (ZIP code areas 2020; counties and states 2024) and TIGER/Line primary roads (2024) (2024). Retrieved 2026-09-29.
  14. Internal Revenue Service, Rev. Proc. 2025-32 (2026 tax brackets and standard deduction) (2026). Retrieved 2026-09-29.
  15. Internal Revenue Service, Publication 15 (Circular E), Employer's Tax Guide for 2026 (Social Security and Medicare) (2026). Retrieved 2026-09-29.
  16. U.S. Department of Labor, Employment and Training Administration, O*NET 31.0 Database: Job Titles (used under CC BY 4.0; O*NET is a trademark of USDOL/ETA) (2026). Retrieved 2026-10-14.