City comparison
Asheville, NC vs Naples, FL
What a paycheck is really worth in each city: prices, rent and state taxes.
Key findings
- Prices in Naples, FL are 6.9% higher than in Asheville, NC. Someone earning $100,000 in Asheville, NC would need about $106,900 in Naples, FL to live the same way.
- Rent is the bigger story: a typical 1-bedroom costs $1,797 a month in Naples, FL versus $1,429 in Asheville, NC. On $100,000, that's 27% of take-home pay in Naples, FL and 23% in Asheville, NC.
- On $100,000, estimated state income tax is about $3,481 a year higher in Asheville, NC than in Naples, FL.
- Both cities are in the same federal pay area (Rest of U.S.), so a GS-13 step 1 earns $106,437 in either. A transfer from Asheville, NC to Naples, FL changes real buying power by −6.5%, purely from prices.
- Asheville, NC: price level 96.5 (cheaper)
- Naples, FL: price level 103.2 (pricier)
Map drawn from Census Bureau state boundaries and metro locations9,10; dot colours show BEA price levels2.
Side by side
| Asheville, NC | Naples, FL | |
|---|---|---|
| Price level (U.S. = 100)2 | 96.5 | 103.2 |
| $100,000 is worth, in the other city2 | $106,936 in Naples | $93,514 in Asheville |
| Typical 1-bedroom rent3 | $1,429/mo | $1,797/mo |
| Take-home on $100,00014,15,8 | $75,699 | $79,180 |
| State income tax on $100,000 (estimate)8 | $3,481 (NC) | $0 (FL) |
| Rent burden on $100,000 | 23% | 27% |
| Median pay, all jobs4 | $46,870 | $47,800 |
| Federal locality pay area7 | Rest of U.S. | Rest of U.S. |
Rent areas: Asheville, NC MSA and Naples-Marco Island, FL MSA. Metro areas: Asheville, NC and Naples-Marco Island, FL.
What costs more or less
| Price level (U.S. = 100) | Asheville | Naples |
|---|---|---|
| Housing (rent) | 93.4 | 129.4 |
| Goods | 96.6 | 96.2 |
| Utilities | 88.6 | 87.8 |
| Other services | 98.2 | 98.9 |
| Overall | 96.5 | 103.2 |
Moving with the same $100,000 salary
Asheville, NC → Naples, FL
Same pay buys less
Buying power −6.5%; rent takes 27% of take-home; state tax −$3,481/yr.
45 Fair offer
Naples, FL → Asheville, NC
Same pay goes further
Buying power +6.9%; rent takes 23% of take-home; state tax +$3,481/yr.
90 Strong offer
On the GS pay scale?
Both metros are in the Rest of U.S. locality pay area, so GS salaries are identical. The last column shows what a transfer from Asheville, NC to Naples, FL at the same grade and step does to real buying power.
| Grade5,2 | Asheville, NC | Naples, FL | Real change, Asheville → Naples |
|---|---|---|---|
| GS-9 step 1 | $61,722 | $61,722 | −6.5% |
| GS-11 step 1 | $74,678 | $74,678 | −6.5% |
| GS-12 step 1 | $89,508 | $89,508 | −6.5% |
| GS-13 step 1 | $106,437 | $106,437 | −6.5% |
| GS-14 step 1 | $125,776 | $125,776 | −6.5% |
Pay for common jobs
| Median annual pay4 | Asheville, NC | Naples, FL | Naples pay in Asheville dollars |
|---|---|---|---|
| Elementary School Teachers, Except Special Education | $50,080 | $60,470 | $56,548 (+12.9%) |
| Software Developers | $134,350 | $130,730 | $122,250 (−9.0%) |
| Accountants and Auditors | $80,400 | $84,570 | $79,084 (−1.6%) |
| Registered Nurses | $81,590 | $93,330 | $87,276 (+7.0%) |
"Not published" means BLS doesn't release an estimate for that job in that metro.